my expertise
I’m a digital product and UX leader with 12+ years of experience building and scaling high-performing teams and proven success creating user-centered products, driving UX strategy, and delivering measurable business impact.
strategic & industry leadership
I strategically apply AI to accelerate research synthesis, speed prototyping, streamline workflows, and increase decision velocity and team efficiency. My approach focuses on enhancing human insight and driving measurable operational efficiency.
AI-ENABLED OPERATIONAL EXCELLENCE
I led the digital product strategy and UX team at Thinx Inc through a period of exponential growth from 20-person startup with $2MM lifetime revenue to a $100MM+/year brand acquired by Kimberly-Clark. I built the UX team and practice from the ground up.
START-UP TO ACQUISITION LEADERSHIP
I drive innovation through user research, identifying white spaces, hidden pain points, and unmet needs. By translating behavioral insight into strategic direction, I’ve improved the user experience of existing and new physical products and digital experiences.
INSIGHT-LED INNOVATION
I transform complex content ecosystems into clear, scalable, user-centered journeys that drive user understanding and action. From high-converting product education at Thinx to guiding users through shifting abortion access laws at AbortionFinder.
UX CONTENT STRATEGY & IA
I lead digital product strategy in complex healthcare environments, translating sensitive, high-stakes needs into clear, accessible experiences. My work centers equity, trust, and clarity, helping providers and patients navigate care and legal complexity with confidence.
HEALTHCARE EXPERTISE
I set and execute e-commerce digital product strategy, building intuitive user flows, compelling product narratives, and high-converting journeys. By creating an aligned end-to-end user experience, I drive strong brand positioning, growth, and brand recognition.
E-COMMERCE EXPERTISE
user experience strategy & design execution
interested in working together?
I’m looking for a leadership and people management role in UX or Digital Product. Whether you’re looking for a strategic digital product leader or a highly skilled researcher, I’d love to discuss how I can help you achieve your goals.