ux & product strategy
The Highlights…
Led digital product strategy and UX at Thinx through a period of exponential growth from 20-person startup with $2MM lifetime revenue to a $100MM+/year brand acquired by Kimberly-Clark
Build and scale UX Research & Design teams at Planned Parenthood and Thinx, mentoring leaders and establishing practices that enable consistent, high-quality insights across fast-growing organizations
Align executives through clear, grounded storytelling, translating complex research and product decisions into priorities and tradeoffs that leadership can act on
Focus on outcomes, tying decisions to measurable impact and setting product direction by connecting user needs to business strategy
Partner closely with cross-functional leads to co-create strategy, ensuring user insight directly informs roadmaps and business decisions
Leverage AI and emerging tools to accelerate research and prototyping, enabling faster, more adaptive decision-making in evolving product environments
Bring structure to ambiguity, helping teams prioritize, make decisions, and move forward with confidence in complex and changing contexts
“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences.”
- Don Norman
driving product strategy
Strategic Product Vision
I’m passionate about defining a clear, forward-looking product vision that connects user experience to business growth, market positioning, and long-term value. I align teams around a shared direction while making intentional tradeoffs across competing priorities. I operate beyond feature-level thinking to shape product portfolios, ensuring UX is embedded as a driver of innovation, differentiation, and sustained competitive advantage.
Driving Measurable Business Impact
I anchor every initiative in clear outcomes by connecting UX decisions to metrics such as conversion, retention, engagement, and revenue. I work with relevant cross-functional partners to define success upfront, prioritize based on impact, and continuously evaluate performance. I create accountability by ensuring that design and product strategy are not just insightful, but demonstrably effective in achieving business goals.
Organizational Leadership & Team Scaling
I build and lead high-performing teams by establishing strong foundations in process, culture, and craft. I pride myself on mentoring leaders. I define clear roles and expectations, provide my team with both support and growth opportunities, and create systems that enable teams to operate effectively at scale. I focus on long-term organizational health by fostering collaboration, accountability, and continuous improvement across the UX and product functions.
AI Fluency & Future-Ready Strategy
I integrate AI and emerging technologies into product and experience strategy to unlock new opportunities and operational efficiencies. I leverage AI tools to accelerate research, prototyping, and decision-making while rethinking traditional UX patterns. I also stay ahead of shifting user expectations by designing for adaptive, intelligent systems that evolve alongside technology and leverage available AI tools effectively.
Executive Influence & Communication
I translate complex ideas into compelling narratives that resonate with executive stakeholders. I comfortably communicate UX and product strategy in terms of business impact, risk, and opportunity. I build alignment across leadership by simplifying ambiguity, addressing concerns proactively, and influencing decisions without relying on authority, ensuring ideas gain traction at the highest levels of the organization, as well as buy in from executing teams.
Systems Thinking & Ecosystem Design
I approach design as an integral part of an interconnected system, rather than isolated features. I map relationships across products, platforms, and touch-points to create seamless user experiences. I balance user needs with technical, operational, and organizational constraints while designing scalable solutions that evolve with the business, maintain consistency across complex ecosystems, and embrace emerging technologies such as AI.
Cross-Functional Product Partnership
I operate as a strategic partner to product, brand, engineering, marketing, and data leaders. I collaborate to define roadmaps, prioritize initiatives, and make informed tradeoffs. I move beyond advocacy to co-ownership, ensuring that user needs, business goals, and technical feasibility are balanced in every decision, resulting in more cohesive and effective product strategies. Additionally, I’m experienced leading these conversations in an agency setting for clients.
Decision-Making in Ambiguity
I navigate uncertainty with confidence by applying structured thinking and clear prioritization frameworks. I make informed decisions without complete data, balancing speed with rigor, and trusting in my years of experience researching and designing for users (Blink: The Power of Thinking Without Thinking). I create momentum in complex environments by aligning stakeholders around direction, enabling teams to move forward decisively even when clarity is still emerging.
keep discovering
My experience as a UX researcher and designer underpins my effectiveness as a UX product strategist. Learn more about my expertise in user research and UX design to better understand how everything works together.