executive leadership
I lead product design organizations that turn complex human needs into clear, high-impact products that scale. My approach blends deep user insight with strategic rigor. I build high-performing teams, aligning executive stakeholders and cross-functional leadership, and delivering experiences that drive measurable growth.
Executive Presence & Communication
Translate UX and product strategy into clear, business-focused narratives for executive stakeholders
Pitch product strategies and roadmaps to senior leaders across clients, aligning teams and driving decisions
Presented UX and digital strategy for a major initiative to the Thinx board, securing leadership alignment
Member of the Thinx Leadership team
Organizational & Design Leadership
Built UX practice at Thinx, leading organization-wide research efforts, digital product design, and processes
Established scalable design systems and cross-functional workflows, enabling platform thinking and more efficient design-to-development pipelines across products
Led product and UX strategy at a start-up through rapid company growth (from early-stage to $100M+ /year), aligning roadmaps, research insights, and business goals to drive measurable impact
People Leadership & Culture
Established and scaled high-performing, multidisciplinary design and research teams, fostering a collaborative culture with the highest retention rate in the organization
Mentored and developed designers across levels, creating clear career paths and growing talent into senior and leadership roles
Cultivated a collaborative, user-centered culture across Product, Engineering, and Research, strengthening alignment and elevating product quality
End-to-End Product Leadership
Led end-to-end product development from 0→1 through launch and optimization, synthesizing business goals, user needs, and market context into clear product strategy
Leveraged AI-driven tools and workflows to accelerate research, ideation, and delivery, enabling faster iteration and more intelligent, personalized product experiences
Quickly ramped up on new client domains, aligning cross-functional teams around product vision, roadmaps, and measurable outcomes to drive efficient, high-impact execution
leadership reviews
“I had the pleasure of working under Alyssa’s leadership at Thinx for about five years; she was one of the most impactful managers I’ve had in my career. Alyssa has a rare ability to bring calm, clarity, and momentum to even the most complex challenges. She leads with both strategic sharpness and genuine care for her team, which creates an environment where people feel trusted, supported, and inspired to do their best work. What I appreciated most was how deeply she invested in the growth of the people around her. She challenged me in all the right ways, gave me room to grow as a leader, and always knew how to balance high expectations with empathy and trust. Any team would be lucky to have Alyssa’s leadership, strategic mind, and ability to bring out the best in the people around her.”
Michelle Flacks, Founder of Mish Mosh Studio“Alyssa embodies all the qualities an organization would want in a UX leader. I was her direct report for four years at Thinx. Alyssa is a passionate, innovative leader who fosters an open and inclusive environment for cross-team collaboration. As a manager, she unlocked many growth opportunities for me: delegating responsibilities that allowed me to expand upon my skills as a researcher and creating opportunities for me to share my work in high-visibility meetings. Alyssa instills full confidence in her direct reports to have autonomy while still offering mentorship and constructive feedback when needed. Alyssa always made sure that I felt supported and cared for under her management. I greatly enjoyed and valued my time working with Alyssa and any organization would be fortunate to have her leadership!”
Joycelyn Chen, Consumer Insights Manager at Revlon“I had the pleasure of working under Alyssa during my time as User Experience Researcher at Thinx. Alyssa brings an analytical mind and a deep understanding of digital best practices which, together with a creative eye, allow her to successfully lead digital projects from ideation to launch. She built the UX team from the ground up, establishing cross-functional processes to ensure all of Thinx’s digital channels were optimized for the user. She goes out of her way to lift up team members’ work and help the wider organization understand and embrace the importance of user-centered design. She fosters a supportive, fun team environment and prioritizes the personal and professional goals of each of her team members. I feel incredibly lucky to have had the opportunity to learn from Alyssa and grow under her leadership.”
Elise Mortensen, Head of Growth at HTD Healthinterested in working together?
I’m looking for a leadership and people management role in UX or Product Strategy. Whether you’re looking for a strategic digital product leader or a highly skilled researcher, I’d love to discuss how I can help you achieve your goals.