ux product design
The Highlights…
Provide strategic design leadership that translates quality user experience into revenue, retention, and growth and move businesses forward
Create scalable, responsive, component-based design systems for websites and apps (expertise including but not limited to: e-commerce, subscription models, complex healthcare landscapes, handling sensitive user data)
Design for AI-powered products and interactions; designing AI experiences as systems, not features by clearly defining its role, the user controls, and making visible any limitations
Develop user-centered IA & content strategy for apps and websites
Conduct heuristic audits and prioritized recommendations (evaluating usability and accessibility according to industry standards)
Define clear and strategic user journeys that consider the end-to-end consumer journey and full product lifecycle, conceptualizing digital products and touch points as part of greater ecosystems, accounting for future growth and edge cases
Capture and prioritize design requirements from user insights, stakeholders, key performance indicators, and organizational goals
“Good design, when done well, becomes invisible.”
- Jared Spool
strategic design leadership
End-to-End Ownership
I lead end-to-end experience ownership from vision through optimization, aligning UX design strategy to business outcomes. I partner with executives to define product roadmaps, guide cross-functional teams from discovery to delivery, and ensure quality at scale through systems, data, and iteration. I drive cohesive, high-impact user experiences across the product lifecycle.
Strategic Product Vision
I define strategic product visions that unify complex ecosystems into cohesive, user-centered experiences. I partner closely with Product, Engineering, and leadership to align priorities, navigate complexity, and drive execution. By connecting strategy to outcomes, I ensure scalable solutions that deliver measurable business and user impact.
AI Fluency
I design AI-powered experiences with a focus on clarity, control, and trust. I define AI roles, surface limitations, and build transparent, user-steerable interactions. I leverage AI to accelerate research, prototyping, and decision-making enabling teams to move faster while ensuring outcomes are responsible, explainable, and tied to measurable business impact.
User-Centered Design
I champion user-centered and accessible design, grounding every decision in real user needs and inclusive principles. I translate research into clear requirements that guide teams from concept to delivery, ensuring solutions are intuitive, equitable, and impactful. My approach builds trust while driving measurable outcomes for both users and the business.
Digital Design Systems
I lead creation of scalable design systems that unify product experiences and accelerate delivery. I define standards, governance, and tooling that empower teams to work autonomously while ensuring consistency and quality. By tying systems to business goals and engineering workflows, I drive speed, efficiency, and cohesive user experiences at scale.
AI + Rapid Prototyping
I drive rapid prototyping to accelerate learning and de-risk decisions early, ensuring the voice of the user is centered. Using AI tools like Figma Make and Cursor, I quickly generate concepts, flows, and variations, enabling teams to explore more ideas in less time. This approach shortens feedback loops, improves quality, and delivers smarter, user-centered solutions faster.
design functions
UX Design
My commitment to the user’s experience underpins every design decision. User research insights, user requirements, product goals, and content strategy all come together with the creation of IA development, user journey maps, and wireframes/lo-fi designs.
Visual Design
Visual design is a most successful when in close collaboration with brand and development partners. I’ve worked across strong brands, successfully adapting brand guides, creating responsive, accessible digital palettes, style guides, and sticker sheets.
Interaction Design
Interaction design defines how the user and product interface react to and communicate with one another. Through thoughtful interaction design, I create moments of delight that add to the user experience, without inhibiting accessibility or usability.
keep discovering
User-centered design is a critical part of effective digital strategies because it determines how the content, services, or products are presented to the user. Learn more about how my approach to design builds off of the user research and informs my digital strategies.