AbortionFinder.org
Power to Decide
Opportunity: Access to abortion care is consistently under threat in the U.S., and has only become more difficult to navigate in the wake of the Supreme Court overturning Roe v Wade. Between fake clinics and the constantly evolving legal landscape, patients are often battling physical, legal, and financial obstacles, as well as misinformation. Abortion Finder was created to simplify this journey and help patients access the care they need.
Project Impact: A year post-launch Abortion Finder saw an average of 11,500+ users a week and 50,000+ page views a week. And since the fall of Roe v. Wade in June 2022, the website has been visited over 11.2 million times.
Award Winning:
Fast Company Innovation by Design: Finalist 2025
Webby Awards: Winner, Websites and Mobile Sites
Health & Wellness 2023Webby Awards: People’s Voice Winner, Websites and Mobile Sites
Health & Wellness 2023
Abortion Finder is a search tool that helps people seeking an abortion in the U.S. find verified abortion care and support based on their location, age, and pregnancy stage. Abortion Finder works hand-in-hand with health care providers, patient navigators, and abortion funds to create a safe and guided user experience for patients. The search experience focuses on finding the closest health centers that are able to provide care based on the user’s gestational age and location, helping patients navigate the convoluted and ever-changing legal landscape. It also proactively shares relevant abortion funds that can aid users based on their search criteria.
My Role: UX & Strategy Lead, UX Research Lead
Team: Chelsey Delaney (Co-Founder, Content & UX Design Lead), Gillian Neer (Co-Founder, Product Management Lead), Eliana Teran (UX Designer), Power to Decide (Client)
project highlights
User Research & Vulnerable Communities
Abortion Finder has been informed by user research from the first exploratory phases through every design or content iteration, centering the needs and lived experiences of the people who would use it. Misinformation and confusion is common in this space and ensuring user comprehension of their options is paramount. Since Abortion Finder launched in 2020, we’ve received input from well over 200 members of the target audience. Methods include in-depth user interviews, surveys, and usability testing. In addition, we regularly consult with members of the abortion care and support community for insight into their experiences helping patients access care.
Complexity Simplified by Design
Sometimes innovative design is about what you don’t see. One of the most satisfying challenges of Abortion Finder is making complex information about abortion access clear and digestible, helping people quickly connect with the providers, policy information, and the funding and support resources they need. Utilizing only 3 user inputs, Abortion Finder summarizes the user’s situation succinctly in the ‘Good to Know’ section above the search results; displaying whether or not they can receive care in their state, whether or not they can access Telehealth, and which abortion service(s) is available to them. Additionally, Abortion Finder provides a map for visual searches and prioritizing mobile design (this audience has more access to mobile devices).
Compliance in Shifting Landscape
As abortion access becomes more restricted, it’s critical to ensure that people can easily access trusted, reliable, medically-accurate abortion care and information. The design system behind Abortion Finder keeps information accurate, current, and accessible even as state laws, policies, and resources continually shift. The team proactively contacts abortion clinics and support organizations every few weeks to confirm the information, including what procedures are offered, contact details, and specific policies (e.g., different providers within the same state may interpret legal restrictions and how to comply with those restrictions differently). Abortion Finder provides users with clear information as it pertains to state laws, and passes the user off to the health center for specific compliance support.
Digital Design for Healthcare Professionals
Abortion Finder offers the most comprehensive and trusted directory of abortion care providers and assistance resources across the U.S. The broader ecosystem includes tools used by patient navigators and clinic support staff, who help abortion seekers coordinate care and funding. In order to keep this massive database of more than 760 abortion providers up-to-date, Abortion Finder was designed with flexibility in mind. The website backend allows admins to update one piece of information (e.g., gestational age limit) and have that information populate across all relevant touch-points. Certain inputs will even trigger alert states when necessary. This design future-proofing ensures updates can be made easily and efficiently.
