Bedsider Providers+ Subscription Platform
Power to Decide
Opportunity: More than 2.5 million U.S. providers deliver sexual and reproductive health care, yet research shows many lack visibility into the sociopolitical pressures and online misinformation their patients regularly encounter, and many struggle to stay current on the newest research and advances. Power to Decide aimed to address these gaps by creating “Bedsider Providers+”, a scalable subscription model, to equip providers with timely updates and insights that help them better understand and support their patients, as well as grow their earned revenue from 2% (2024) to 10% (2027).
Project Impact: A month post-launch, Bedsider Providers PLUS held an 86% conversion rate from free trial subscribers to paid subscribers.
Bedsider Providers+ is a scalable, affordable subscription-based content platform that supports providers by delivering trustworthy sexual & reproductive health resources. The platform is updated monthly and offers education, guidance, and support to help providers stay informed on the details of shifting policies, evolving research, and the constant stream of misinformation patients encounter online. Included resources are Research Roundup (monthly summaries of the most recent research), Provider to Provider Tips, Mis/Disinformation Resources (detailed breakdowns of misleading and trending social media videos), Clinical Scenarios, and a Policy Update Tracker.
My Role: UX Strategy Lead, IA Development, Content Strategy, Content Management, UX Research Lead
Team: Chelsey Delaney (Co-Founder, Content Lead), Gillian Neer (Co-Founder, Product Management), Eliana Teran (UX Designer), Power to Decide (Client)