“My ALZ Journey” App
Alzheimer’s Association
Opportunity: Public health research shows that individuals & their loved ones lack significant support and guidance upon receiving a diagnosis of Alzheimer’s, dementia, or other MCI. The Alzheimer’s Association has a wealth of knowledge and resources, however they only reach 1% of the 7 million people diagnosed and 11 million caregivers. Understanding their website is vast and difficult for their core audience to navigate, Alzheimer’s Association wanted to create an app to provide a roadmap for users and connect them to Alzheimer’s Association’s resources and community groups.
Project Impact: In the 10 months since “My ALZ Journey” was launched, it has a total of 33,198 unique downloads. User research and early adopter feedback have been overwhelmingly positive. A user survey showed that 90 percent stated they would recommend the app, and 88 percent found the content helpful.
Award Winning:
W3: 2025 Silver Winner, Mobile Features, Best User Experience
Anthem Awards: 2025 Silver Winner, Health Education and Literacy Platform
Anthem Awards: 2025 Bronze Winner, Digital & Innovative Experiences
“My ALZ Journey” is a mobile app co-created with and for people newly diagnosed with early-stage Alzheimer’s, dementia, or MCI and for their care partners. The easy-to-use, stigma-free app leverages the Alzheimer’s Association’s deep knowledge base to curate relevant topical content, planning tools, creative activities, and local community resources according to user type (person living with dementia or care partner), location, and age at diagnosis. “My ALZ Journey” app provides a roadmap that begins with understanding and accepting their diagnosis/the diagnosis of their loved one, to living well with a diagnosis, to connecting users with their community, to planning for the future.
My Role: UX Strategy Lead, UX Research Lead, Project Management Lead
Team: Chelsey Delaney (Co-Founder, Content & Design Lead), Gillian Neer (Co-Founder, Product Management Lead), Eliana Teran (UX Designer), Alzheimer’s Association (Client)