https://www.alyssanasca.com/featured-work daily 0.75 2026-03-05 https://www.alyssanasca.com/featured-work/Blog Post Title One-3zaa9-zlxng-xrcp9 monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/68847732-c511-48a8-a156-97d7e0d59c7a/Frame+15053.png featured work - “My ALZ Journey” App - Alzheimer’s Association Opportunity: Public health research shows that individuals & their loved ones lack significant support and guidance upon receiving a diagnosis of Alzheimer’s, dementia, or other MCI. The Alzheimer’s Association has a wealth of knowledge and resources, however they only reach 1% of the 7 million people diagnosed and 11 million caregivers. Understanding their website is vast and difficult for their core audience to navigate, Alzheimer’s Association wanted to create an app to provide a roadmap for users and connect them to Alzheimer’s Association’s resources and community groups. Project Impact: In the 10 months since “My ALZ Journey” was launched, it has a total of 33,198 unique downloads. User research and early adopter feedback have been overwhelmingly positive. A user survey showed that 90 percent stated they would recommend the app, and 88 percent found the content helpful. Award Winning: W3: 2025 Silver Winner, Mobile Features, Best User Experience Anthem Awards: 2025 Silver Winner, Health Education and Literacy Platform Anthem Awards: 2025 Bronze Winner, Digital & Innovative Experiences https://www.alyssanasca.com/featured-work/blog-post-title-two-t5my5-k4xmd-jhfrm monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/3965c2b5-0edc-459d-93e2-9d54d332c979/Frame+15054.png featured work - Bedsider Providers+ Subscription Platform - Power to Decide Opportunity: More than 2.5 million U.S. providers deliver sexual and reproductive health care, yet research shows many lack visibility into the sociopolitical pressures and online misinformation their patients regularly encounter, and many struggle to stay current on the newest research and advances. Power to Decide aimed to address these gaps by creating “Bedsider Providers+”, a scalable subscription model, to equip providers with timely updates and insights that help them better understand and support their patients, as well as grow their earned revenue from 2% (2024) to 10% (2027). Project Impact: A month post-launch, Bedsider Providers PLUS held an 86% conversion rate from free trial subscribers to paid subscribers. https://www.alyssanasca.com/featured-work/blog-post-title-three-y3peb-4lwnz-9lwlg monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/64bdb8b7-38ae-4ece-93aa-917f5e137092/AbortionFinder.png featured work - AbortionFinder.org - Power to Decide Opportunity: Access to abortion care is consistently under threat in the U.S., and has only become more difficult to navigate in the wake of the Supreme Court overturning Roe v Wade. Between fake clinics and the constantly evolving legal landscape, patients are often battling physical, legal, and financial obstacles, as well as misinformation. Abortion Finder was created to simplify this journey and help patients access the care they need. Project Impact: A year post-launch Abortion Finder saw an average of 11,500+ users a week and 50,000+ page views a week. And since the fall of Roe v. Wade in June 2022, the website has been visited over 11.2 million times. Award Winning: Fast Company Innovation by Design: Finalist 2025 Webby Awards: Winner, Websites and Mobile Sites Health & Wellness 2023 Webby Awards: People’s Voice Winner, Websites and Mobile Sites Health & Wellness 2023 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214105282-8DYDK7XKFJVQ92NJGK2X/ABF+-+Texas+State+Page+-+Mobile.png featured work - AbortionFinder.org - User Research & Vulnerable Communities Abortion Finder has been informed by user research from the first exploratory phases through every design or content iteration, centering the needs and lived experiences of the people who would use it. Misinformation and confusion is common in this space and ensuring user comprehension of their options is paramount. Since Abortion Finder launched in 2020, we’ve received input from well over 200 members of the target audience. Methods include in-depth user interviews, surveys, and usability testing. In addition, we regularly consult with members of the abortion care and support community for insight into their experiences helping patients access care. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214102960-0LMZ5678YZN1C2IH8R0O/ABF+-+GTK+TX+-+Mobile.png featured work - AbortionFinder.org - Complexity Simplified by Design Sometimes innovative design is about what you don’t see. One of the most satisfying challenges of Abortion Finder is making complex information about abortion access clear and digestible, helping people quickly connect with the providers, policy information, and the funding and support resources they need. Utilizing only 3 user inputs, Abortion Finder summarizes the user’s situation succinctly in the ‘Good to Know’ section above the search results; displaying whether or not they can receive care in their state, whether or not they can access Telehealth, and which abortion service(s) is available to them. Additionally, Abortion Finder provides a map for visual searches and prioritizing mobile design (this audience has more access to mobile devices). https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214106506-7LRZTVSL038Q7TDA4RAA/ABF+-+Waiting+Period+in+Results.png featured work - AbortionFinder.org - Compliance in Shifting Landscape As abortion access becomes more restricted, it’s critical to ensure that people can easily access trusted, reliable, medically-accurate abortion care and information. The design system behind Abortion Finder keeps information accurate, current, and accessible even as state laws, policies, and resources continually shift. The team proactively contacts abortion clinics and support organizations every few weeks to confirm the information, including what procedures are offered, contact details, and specific policies (e.g., different providers within the same state may interpret legal restrictions and how to comply with those restrictions differently). Abortion Finder provides users with clear information as it pertains to state laws, and passes the user off to the health center for specific compliance support. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214106154-OK9EZGRG604Q0BKWQNQW/ABF+-+Trust+Women+-+Mobile.png featured work - AbortionFinder.org - Digital Design for Healthcare Professionals Abortion Finder offers the most comprehensive and trusted directory of abortion care providers and assistance resources across the U.S. The broader ecosystem includes tools used by patient navigators and clinic support staff, who help abortion seekers coordinate care and funding. In order to keep this massive database of more than 760 abortion providers up-to-date, Abortion Finder was designed with flexibility in mind. The website backend allows admins to update one piece of information (e.g., gestational age limit) and have that information populate across all relevant touch-points. Certain inputs will even trigger alert states when necessary. This design future-proofing ensures updates can be made easily and efficiently. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214100708-C53GI09A6HXGWRX5BFGM/ABF+-+Find+a+Provider.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214100713-4MAQSGFH7GATAPZJ2KNN/ABF+-+Find+Provider+-+Mobile.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214101942-NMTBUTYQYVICWBERKUW3/ABF+-+GTK+NY+-+Mobile.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214103156-QFAAPMGSQCDGKDJD462N/ABF+-+Map+-+Mobile.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214102960-0LMZ5678YZN1C2IH8R0O/ABF+-+GTK+TX+-+Mobile.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214105082-B6VDY5TRH1X85TVFTLIB/ABF+-+Texas+Ban+-+Mobile.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214106154-OK9EZGRG604Q0BKWQNQW/ABF+-+Trust+Women+-+Mobile.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214101874-PDMFCVDTGQY8GMRCTTB9/ABF+-+Funding+Support.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214105282-8DYDK7XKFJVQ92NJGK2X/ABF+-+Texas+State+Page+-+Mobile.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214104235-857UZFY70HWSXQEBFPY7/ABF+-+MN+No+Waiting+Period.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214103992-X8AIJ5OIKMO2V7DB6YC1/ABF+-+MN+Abortion+Laws.png featured work - AbortionFinder.org https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771214106506-7LRZTVSL038Q7TDA4RAA/ABF+-+Waiting+Period+in+Results.png featured work - AbortionFinder.org https://www.alyssanasca.com/featured-work/blog-post-title-four-lr658-tcthp-xr78x monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/aa77d27a-77ff-471d-868e-6e5cae40dd1d/Thinx+Cleo+Desktop+LP.png featured work - Thinx Inc Website Redesign - Thinx Inc Opportunity: Thinx (period underwear) enjoyed high brand recognition and growth, and the company wanted to launch a teen version of the period underwear. Unfortunately, Thinx’s sister brand, Speax (bladder leak underwear), was not growing at the same rate. The organizational goal was to create an overarching user experience that unified all three brands under the umbrella of Thinx Inc, allowing for a combined shopping cart and shared marketing opportunities, while at the same time maintaining each brand’s unique identity, user-specific flows, and product education. Project Impact: The creation of Thinx Inc and the implementation of the tri-brand navigation encouraged traffic between brands and cross-brand shopping: Speax drove 11.99% traffic to Thinx and 3.47% to BTWN Thinx (BTWN) drove 25.37% traffic to Thinx and 7.94% to Speax Thinx drove 3.45% traffic to Speax and 3.80% to BTWN Two months post-launch the total revenue increase was +$1,024,950.00 across all 3 brands, with all brands contributing to this revenue uplift: Speax: +15.9% Thinx: +14.7% Thinx (BTWN): +27.1% Speax CVR: 4.32% (+105.7% uplift) | Thinx (BTWN) CVR: 5.52% | Thinx CVR: 2.92% https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/aa568fe6-42dd-4cee-ad12-3b64c9984406/Tri-Brand%2BNav.webp featured work - Thinx Inc Website Redesign - Thinx Inc Strategy: Brand Unification An important objective of unifying the three brands was increasing brand discovery. This was accomplished by implementing an interactive tri-brand navigation above each brand’s individual navigation. This feature allows users to navigate easily between all three brands and provides brand education by exposing each brand’s value proposition on hover. When reviewing the site analytics of mixed-brand carts, we saw users navigating between brands using the tri-brand navigation. Additionally, the element tested well with users: “They’re trying to reach different generations of women. They’re about taking care of women.” The successful integration of the brand experiences also allowed our marketing efforts for one brand to have a positive impact on the other brands, saving the company resources and money. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/77d84ed4-f8ef-4fe4-bfd3-49d8419876d6/Speax%2BTri-Brand%2BNav%2BDrop2.webp featured work - Thinx Inc Website Redesign - Thinx Inc Strategy: Account and Cart Another important feature of brand unification was that the three brands would all share one cart and one account for the first time. To communicate this to users we again utilized interaction within the tri-brand navigation. When a page loads, the tri-brand navigation, containing the ‘account’ and 'cart' icons, loads above the brand-specific navigation. As the user scrolls down on the page, the ‘account’ and ‘cart’ icons slide down to fit into the brand-specific navigation and remains sticky until the user navigates to another page or scrolls back to the top of the page. At that point the tri-brand navigation returns and the 'account' and 'cart' icons slide up into it. Additionally we were able to utilize the cart and account as educational touch points, encouraging users to check out the other brands. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/9ef4fe90-b8d7-4f2c-88a7-e46f639c904e/Speax+HP.png featured work - Thinx Inc Website Redesign - Component-Based Design Systems and Headless Development When I first joined Thinx as the first UX hire, the Creative team only had print designers and all website designs were handed off to the Dev team as desktop-only PDF designs. An important part of this redesign was to create a component-based, user-centered design system for each brand, as well as work in lock-step with the development team to create a shared language and build parity between the design and development environments. This close collaboration led to three interconnected design systems (1 per brand) that were pixel-perfect, responsive across breakpoints, future-proofed, and efficient for continuing to scale the brands. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/6ee05542-a764-4611-a61a-462f8151d5a9/BTWN+FAQ.png featured work - Thinx Inc Website Redesign - User Research and Product Education Extensive user testing was conducted throughout the Thinx Inc redesign. Each brand has a specific user group (including senior users), unique barriers to purchase, and different product use cases. We evaluated the initial tri-brand website designs, new creative directions, and product education user journeys in focus groups conducted in Dallas, Kansas City, New York City, and Los Angeles. Additional focus groups were conducted for Thinx (BTWN) in Houston and New York City with young girls (ages 10-16) and parents of pre-teens. There had been relatively little research done prior to the decision to launch a teen line and the UX Team became integral in leading the exploratory user research that would define the digital strategy. Additionally, IA testing (tree tests and card sorts), analytics, and quarterly usability testing was conducted to first guide and then evaluate the decisions and direction. Finally, before kicking off the Thinx redesign, the UX Team hosted collaborative persona and user journey workshops to organize our findings and create the site structure and idealized user flows. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770533659081-PYFEGX25CSKKD83HSBXC/Thinx+Cleo+Desktop+LP+-+centered.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580581974-45J528AZAXLDTFZ8CR84/Thinx+Air.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770575732743-6FWP7SRWZ8TBQYC78VUT/Thinx+HIW.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770575731270-FW81I57TX2JTX98ML509/Thinx+Collections+Page.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770575731469-FSVCCJG6TQ5NZ7TKDKU6/Thinx+H2W.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770575734155-94HMS8L5J84RGG9NHLW6/Thinx+PDP+2.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580581808-QVWME0DF5VQGYPRYELJB/Thinx+Mobile+PDP.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770575734126-50GNAM6TT98O877JA1PA/Thinx+PDP.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770578607496-2JCPZ4H94C4J9YV6674C/TriBrand+1.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770578607462-6IL12X9MGZCWG567EEL2/TriBrand+2.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580580102-V42HU0T656RGZ56YYQ7U/Speax+Mobile+HP.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770578617153-LFX0V1KHWY3KPR5SBTN4/Speax+Collections.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580580137-4U7KIXJH9F9AIY2U1DX7/Speax+Mobile+PDP.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770578621769-GJI597KFSUHJMYL1SCKS/Speax+v+Pantyliners.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770578618541-QY6ISQPA5AVN0O3ZECEV/Speax+GiveRise.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770578617034-SS22HDZGONZ7SN3MTRAI/Speax+Blog.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580339891-SGHSLNWZ6WNN8E0KRKGX/BTWN+HP.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580337964-VIZZCMBQI1JF1NK650CU/BTWN+FAQs.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580578469-RKFXKKR4HZHOU0H89QI0/BTWN+Mobile+FAQs.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580336507-V3IEZWLD1PDIRAPAFCT0/BTWN+Collections.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580341623-B9OXSLB7X6IGTBBI42A5/BTWN+PDP.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580578255-9T9PUSX2HFH3WRJBDMB9/BTWN+Mobile+Collections.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580338040-BSA69CNO9ZFXOACFAWJ3/BTWN+HIW.png featured work - Thinx Inc Website Redesign https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770580336501-6PJWAHQ6NHRGSUL7IRTP/BTWN+Blog.png featured work - Thinx Inc Website Redesign https://www.alyssanasca.com/featured-work/blog-post-title-four-lr658-tcthp-xr78x-6w4np monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591426431757-DQCHFALIFN97RJYWQ7BL/KYF+Matchmaking.png featured work - “Know Your Flow” Tool - Thinx Inc Opportunity: One of the biggest barriers to purchase for new users is understanding how Thinx underwear will work for their menstrual flow and how it will replace their current method. ’Know Your Flow’ was created to help prospective users understand how the underwear would work for them by providing personalized support and customized recommendations, with the business goal to educate and acquire new customers. Project Impact: ‘Know Your Flow’ became Thinx’s most effect acquisition tool with an overall user conversion of 8.44% and a new user conversion of 7.67% Mobile: 6.81% Desktop: 12.23% Tablet: 7.61% https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591427747969-OJKCMPKOVFMPZNRYU98I/KYF+Pick+Products.png featured work - “Know Your Flow” Tool - User Research and Analysis ‘Know Your Flow’ app is the most thoroughly user tested digital product at Thinx Inc. Given the personal - and often emotional - nature of periods, the team conducted multiple surveys, interviews, and usability tests to make ‘Know Your Flow’ a positive, useful, and accurate tool for our users. This user-centered approach resulted in a simple and educational user experience that delivers on business goals as well with a 7.67% new user conversion rate. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/446e3ab5-3639-46a5-b41f-fab03313c001/KYF+Amounts.png featured work - “Know Your Flow” Tool - Content Strategy: Non-Judgmental At Thinx, we believe that every body and every period is unique. While most period products define what ‘light’, ‘medium’, or ‘heavy’ flows should look like for their users, ‘Know Your Flow’ asks users to define their own flow relative to how they experience their menstrual cycle. The tool asks users to specify what ‘light’, ‘medium’, and ‘heavy’ means for them by adding the type and number of period products used on each of these days. This approach not only avoids othering by stating what should be “normal,” but it also offers the user more accurate product recommendations. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591425104294-0JR7K8UZR12D96Z2WEDS/KYF+Recs.png featured work - “Know Your Flow” Tool - Product Education Before making the switch to Thinx, users want to understand how the underwear will work for them. Through straightforward copy and instructional recommendations, ‘Know Your Flow’ helps users understand how Thinx can fit into their period routine as either a full replacement or a backup to their current period products. Based off of the user’s inputs, the tool’s algorithm calculates the total mL of blood lost on the user’s light, medium, and heavy days and recommends the underwear styles that will work best for each type of day, as well as how many pairs per day they will need. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591426759348-KGCGA4FDWK3F2Y1SRYFS/KYF+Change+Behavior.png featured work - “Know Your Flow” Tool - Data for Good Our team uses the learnings we gather from ‘Know Your Flow’ to improve the user experience of our site, personalizing it across various touch points. ‘Know Your Flow’ also provides information that will help us strengthen the Thinx physical product line, and better understand any behavioral changes that come from owning and using Thinx. Finally, women’s health is notoriously under-studied; through continued analysis of aggregated ‘Know Your Flow’ data we hope to uncover new insights around how people understand and relate to periods. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210226145-9MNOCRZ7YLUA3HYUH8FU/KYF+-+Homepage.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210224884-JPC3VNH7UDIBG36ESR6K/KYF+-+Flow+Days+-+Mobile.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210227192-2R1XOARG0SFQCQROOCR9/KYF+-+Pick+Product.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210228346-OJ08FAPE9VM26VM5EHHT/KYF+-+Picked+Product.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210226204-39JC812PPNZIQEE4XOHP/KYF+-+Pick+Product+-+Mobile.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210227238-BUWBML2VYLPYQX33COHJ/KYF+-+Picked+Product+-+Mobile.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210229412-6KK6A2KVGMW782JHYEOI/KYF+-+Results+Flowing+In.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210228926-ZZ0MEEMLPTEXM3671K5Y/KYF+-+Recs.png featured work - “Know Your Flow” Tool https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771210225081-89GBUNC4R80FJEI51DL2/KYF+-+Change+Behavior.png featured work - “Know Your Flow” Tool https://www.alyssanasca.com/featured-work/blog-post-title-four-lr658-tcthp-xr78x-6w4np-pt99g monthly 0.5 2026-02-08 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/8aa02f41-3198-463f-bb9b-c8520488094f/Spot+On+LP.png featured work - “Spot On” App - Planned Parenthood Opportunity: Planned Parenthood received funding to create a period and birth control tracking and compliance app. The objective was to deliver medically accurate, assumption and judgement-free, reproductive healthcare information and education to all users, but especially to users in traditionally underserved communities that suffer from poor reproductive health outcomes. Project Impact: Within the first year, “Spot On” had over 1.4 million downloads across 160 different countries, 40% monthly active users, and was featured in Apple Health & Fitness. Award Winning: Communication Arts Award of Excellence 2017 Fast Company Innovation by Design: Best App 2017 Fast Company Innovation by Design: User Experience Honorable Mention 2017 Core77 Design Awards: Interaction 2017 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/f460a235-3a29-4bd8-ade9-5cee4a48e4c2/Spot+On+Body+Symptoms.png featured work - “Spot On” App - User Research and Analysis Every design and interaction in Spot On was thoroughly user tested from prototypes, to MVP, to iterations. We ran usability testing in Planned Parenthood health centers with patients, in coffee shops with our target age demographic, and with current app users once the app launched. As I joined Planned Parenthood to build their UX Research practice, this marked the first time a digital product was tested with actual users at Planned Parenthood and led to user research being integrated across all digital products. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/a824365f-ff69-4a3e-8bc2-c2a6a9c9d93c/Spot+On+Period+Prediction.png featured work - “Spot On” App - Inclusive and Assumption-Free Spot On embraces a bold visual and textual tone of inclusivity and gender neutrality, avoiding the traditional heteronormative approach to providing sexual and reproductive health information (no pink flowers here). The app makes no assumptions or judgments about the identity, gender, sexual orientation, or motivation of the user. While most of Spot On’s competitors were designed for users trying to get pregnant or track their fertility, Spot On was designed to support a diverse range of reproductive health goals and behaviors, including to support the 9 in 10 women who will use contraception at some point in their lives. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/33e1bafa-a965-4b3c-8792-69bc00240912/Spot+On+Missed+Pill.png featured work - “Spot On” App - Education and Compliance Spot On delivers accurate medical guidance based on Planned Parenthood's clinical guidelines and expertise in an enjoyable and compassionate manner. Users can rely on the app to track their menstrual cycle and to ensure they’re in compliance with their particular birth control method, down to the specific brand idiosyncrasies. The app encourages compliance through reminders, optional ovulation window alerts when applicable, and sending accurate medical advice if users get off track with their birth control method. Spot On simplifies the complexity of menstrual cycles and educates in context through strategic use of delightful micro-interactions. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/f279dc84-cae4-4c5d-a923-6086b7361d0f/KYF+Method+Selection.png featured work - “Spot On” App - User-First Approach Spot On was built with a user-first mentality. We understood that our users just wanted to be treated as people who will make choices and whose choices are respected which is why we worked to avoid any assumptions of use case. All design decisions and new features were based on prioritized user needs and requirements. In addition to period tracking, the app supports seven different types of birth control - pill, patch, ring, shot, copper IUD, hormonal IUD, and the implant - and includes detailed compliance flows for every existing variation of that method. Finally, Spot On is a free app, with no ads or collection/sale of user data. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581370111-5MP37DPXF2GHL5HD1DMF/Spot+On+Method+Selection.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581372667-WCEAJARCXDO2EFPWZS0O/Spot+On+Track+This.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581367401-O9LYDLXFVBR5GJR2UYKY/Spot+On+Body+Symptoms.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581367497-AHJCUXG9X6RAJY2GTGGJ/Spot+On+Celebration.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581625095-MXO9O8SA2VUDZ1J6XMCT/Spot+On+Missed+Pill.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581368754-EE0C5JJCURW623E6YY5I/Spot+On+Dino.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581370191-I0S8C0Z2GRFZ2SX67F7D/Spot+On+Period+Prediction.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581371540-LEIVZT19J37VEJTNXWPJ/Spot+On+Resources.png featured work - “Spot On” App https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1770581371590-8E487OIOBDPBF2GVOSAJ/Spot+On+Stats.png featured work - “Spot On” App https://www.alyssanasca.com/featured-work/blog-post-title-four-lr658-tcthp-xr78x-6w4np-pt99g-9w7f6 monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/7eb764da-ec09-4d1a-8863-bc2723c626df/Da+Subject+Matter.png featured work - “Da Subject Matter” Website - Planned Parenthood Opportunity: Planned Parenthood site analytics showed a significant amount of mobile traffic from countries Africa. These users were searching for healthcare information and health clinics. In response, Planned Parenthood launched ‘Da Subject Matter’ as a pilot program in Nigeria with the goals of delivering trusted, culturally-relevant healthcare information and connecting users to verified health centers close to them. Project Impact: As of 2020, ‘Da Subject Matter’ was accessed by over 1 million Nigerian adolescents since launching in 2016 and fielded more than 1,000 user-submitted questions per month. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591905055045-KI91VG0Z4FGJMTYPNYSN/DSM+Health+Info.png featured work - “Da Subject Matter” Website - User Research and Analysis Due to the inherent difficulties of testing with an audience that has low access to the Internet, the majority of user testing took place in-person, over the course of two week-long research trips to Nigeria. I designed and moderated usability tests, focus groups, surveys, card sorts, and tree tests, as well as managed a series of iterative tests with our US-based design team so we were able to quickly and effectively test and validate as many designs as possible with our Nigerian user base. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/d4efe3ed-7afc-44b7-bf4f-fa33457a1a66/DSM+Mobile+1.png featured work - “Da Subject Matter” Website - Mobile-First Site and Accessibility In ‘Da Subject Matter’ accessibility meant both in terms of technology and content strategy. One of the most difficult parts of this project was ensuring that the website was able to load quickly on the devices that users had access to because it means nothing if users can’t reach the information. Since most youth had access to a mobile device the site was developed mobile-first and without many images to help with poor Internet and cellular connectivity. From a content perspective, we worked with local partners to translate slang and ethnocentric terminology to ensure users could understand the content; we also educated through personal stories as they resonated strongly with participants. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/9fdb8bf1-fc44-47a2-8415-9ceab0ea1ec8/DSM+Mobile+2.png featured work - “Da Subject Matter” Website - User Education In Nigeria the heavy influence of the Catholic and Islam religions has resulted in a very conservative approach to sexual and reproductive healthcare and education. Through user testing we found that schools and parents were providing little information, or worse, shame-based misinformation. Our team identified the information gaps and misconceptions present and addressed them on ‘Da Subject Matter’. In subsequent 1:1 usability tests we saw that adolescents were able to navigate the website and find accurate, non-judgmental answers to questions they voiced. In one case, I observed a female participant read through the section on rape, I asked her what she learned. She responded, “I learned being raped is not my fault.” https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591905255422-ZN6206ES8NJSKVZ745RQ/DSM+Myths+%2B+Qs.png featured work - “Da Subject Matter” Website - Culturally Relevant Ensuring ‘Da Subject Matter’ is culturally relevant for our target audience ensures that Planned Parenthood is able to deliver health information and services globally to under-served populations. Through user research we were able to understand how Nigerian cultural, religious, and societal norms impacted how the adolescents approached topics such as puberty, sex, and reproductive healthcare. Most importantly, we were able to understand how Nigerian teens spoke about these different health topics, what questions they had, what terminology they used, and what misconceptions they harbored. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771207989794-NR09LQMERCMRA0ZDJ47K/DSM+-+Homepage.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771207989629-RZK5YT31DFCAVCDL6OPU/DSM+-+Health+Info.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771208172164-83DU7F0UXGL3NLDLBZJR/DSM+-+Signs+of+Puberty.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771208141278-C6YHVIAYNY49UNX9GWEZ/DSM+-+Pregnant+at+Last+Mobile.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771207992183-MD3SQAOIFAJENEBEKZ6K/DSM+-+Q%26As.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771207991964-5L8R0HHVW1LSDU7G38DA/DSM+-+Pregnany+Stages+Mobile.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771207990859-N3JLOB0YY3CYPYUATV3L/DSM+-+Myths+and+Qs.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771207994430-D2U7GEF5VIVT81J6QX8E/DSM+-Pregnancy+Protection.png featured work - “Da Subject Matter” Website https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1771207993286-NCSNCDK8UUX7FHJLWN6E/DSM+-+What+is+Rape.png featured work - “Da Subject Matter” Website https://www.alyssanasca.com/featured-work/category/Desktop+%26+Mobile+Design monthly 0.5 https://www.alyssanasca.com/featured-work/category/Web+App+Design monthly 0.5 https://www.alyssanasca.com/featured-work/category/New+App+Design monthly 0.5 https://www.alyssanasca.com/featured-work/category/New+Website monthly 0.5 https://www.alyssanasca.com/featured-work/category/E-Commerce monthly 0.5 https://www.alyssanasca.com/featured-work/category/Healthcare monthly 0.5 https://www.alyssanasca.com/featured-work/category/New+App monthly 0.5 https://www.alyssanasca.com/featured-work/category/Subscription monthly 0.5 https://www.alyssanasca.com/featured-work/category/Website+Redesign monthly 0.5 https://www.alyssanasca.com/featured-work/category/App+Design monthly 0.5 https://www.alyssanasca.com/featured-work/category/Website+Design monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Senior+Users monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Product+Management monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Young+Users monthly 0.5 https://www.alyssanasca.com/featured-work/tag/UX+%26+Product+Strategy monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Underserved+Communities monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Subscription+Service monthly 0.5 https://www.alyssanasca.com/featured-work/tag/IA+Development monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Logic+Modeling monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Content+Strategy monthly 0.5 https://www.alyssanasca.com/featured-work/tag/UX+Research monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Project+Management monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Design+System+Creation monthly 0.5 https://www.alyssanasca.com/featured-work/tag/International+Users monthly 0.5 https://www.alyssanasca.com/featured-work/tag/Design+Strategy monthly 0.5 https://www.alyssanasca.com/about daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1587937760730-246CFQYP5CRSOTCPSBH4/Women%2527s%2BMarch.jpg about - advocate I want to live in a world where all women have access to the education and the healthcare they deserve. I believe that every woman has the right to live a life of their own making. Throughout my career I have put this personal mission first. I’m deeply proud to have used my talents to promote reproductive rights and menstrual hygiene through my work at Planned Parenthood, Power to Decide, and now at Thinx. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1587940629025-F37JVOGUMGC92A2LDR93/Roys%252BPeak%252B3.jpg about - travel I feel most alive when traveling. Traveling resets my brain and sparks my creativity. Every new experience is a chance to learn, to expand, and to challenge myself to adapt to change. I enjoy the more gritty ways to travel; I like to feel as entrenched as possible in the local culture and history. As a former anthropologist, I find it fascinating how, around the globe, humans are fundamentally different and yet essentially similar. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1587938135504-NN69L8KFB1T9JE6K3RRX/KLX%2BSwing%2B2.jpg about - dance I’ve been swing dancing for 3.5 years. Swing dancing is a fun challenge because you must actively listen to and respond to your partner, think creatively, and move confidently together with the music, your partner, and the culture of the dance. I see swing as an extension of how one connects to and moves through the world. If I’m swing dancing, I’m smiling. https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588117531239-QZYTXFIG9Q0N8QSMTX02/Learn3.jpg about - question Discerning the ‘why’ behind another person’s beliefs and actions - understanding what motivates a person - has always fascinated me. In my career, I’ve been able to use that natural fascination to empathize and help others. From understanding how Nigerian teens view sexual health, to how parents approach sex ed, to how people relate to periods and birth control, I learn from people so I can help organizations deliver impactful change. https://www.alyssanasca.com/leadership daily 0.75 2026-03-17 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588448883322-9LAPYDJG797VPPJ3F8T1/Thinx_2020_Signs0042.jpg leadership UX Team at Thinx Inc https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588448859628-G46XLM6I5843DU6TZNDP/Thinx_2020_Signs0036.jpg leadership https://www.alyssanasca.com/user-research daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588555118075-JL7HN902ZDUVB1A5BTLW/user+testing+image.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588564217897-GPYJQAGKXOLD9LWI5YXV/Amy.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588564248774-4OB6K19WO8ZC9PZSVOC6/Screen%252BShot%252B2020-05-03%252Bat%252B11.29.10%252BPM.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588564291253-8EQE6EGC7VVH9JIBNUKP/User%252BFlow.jpg https://www.alyssanasca.com/uxproductdesign daily 0.75 2026-04-03 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1589338341914-TSD72CWS4LHONGP5QPSU/Journey%2BMapping%2B1.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/d14c2f2f-83f3-4787-a249-77f993080391/C+-+FINAL+RCRC+IA.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591938656715-6HO41T6HNV3KFSIDBX45/Visual%2BDesign%2BExample.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1591939210777-M31EPWFJGFTP1HURRUOK/Interaction%252BDesign%252BExample.jpg https://www.alyssanasca.com/contact-me daily 0.75 2026-03-05 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588611363697-Q039ND6N697E67NVYTLV/contact+me+1.jpg https://www.alyssanasca.com/ux-product-strategy daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1589337900738-XIMFYXZGVDYKBN7RKIZD/Digital%252BStrategy.jpg https://www.alyssanasca.com/home daily 1.0 2026-03-16 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/be0c528e-5552-4a6e-adae-b904495cf9a2/Logo+Frame+-+Thinx.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/0fa5661e-12f2-4b99-9afe-7edcfa515e75/Logo+Frame+-+PPFA.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/011cd29b-db5d-4c6f-a50b-ddbd11b5dae8/Logo+Frame+-+Alzheimers+Association.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/baf5ef88-a597-41c0-ad1e-300597e3bc5c/Logo+Frame+-+RCRC.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/d524cbbe-7ee6-4651-82ce-7f2a1dc04d61/Logo+Frame+-+Power+to+Decide.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/4201439c-d729-4572-91b8-ec042716e670/Logo+Frame+-+Bedsider.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/760594cb-b8bd-43b2-b588-9c2cbd6a1e56/Logo+Frame+-+Ad+Council.png https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588559771116-LIO8IDG9WB91K19LYJQH/Learn.jpeg home https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1589340161604-TMXGY5MA8UONJM3TDU6U/User%2BCentrered%2BDesign%2BVisualization.jpg home https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1589427475117-JEQEAQ29DLWMGSVLMSEJ/Board%252BMeeting.jpg home https://www.alyssanasca.com/my-expertise daily 0.75 2026-03-17 https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1772776084519-GXHILLOE45O73W73XBIM/unsplash-image-zoCDWPuiRuA.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/4d5f74c4-5a4e-45ff-8854-03ae334c8ce3/C3AD5EED-ECF7-41CC-90A1-202E00056015+2.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1588555118075-JL7HN902ZDUVB1A5BTLW/user+testing+image.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1589337900738-XIMFYXZGVDYKBN7RKIZD/Digital%252BStrategy.jpg https://images.squarespace-cdn.com/content/v1/5e9b530f2054f104ba84be04/1589338196818-362UJX6FOXKKP6PEBSAF/Journey+Mapping+1.JPG